Paramus Chrysler Jeep Dodge Ram


Chrysler Group Realty Corporation – Sandy Mong

Owner's Representative:

Steve Butz - CBRE

Dealer Principal:

Ron Jelling

Project Type:

Paramus Chrysler Jeep Dodge Ram Expansion and Renovation

Method Used/Special Considerations:

High volume sales dealership, business continuity, tight site, major renovations and aggressive, fast track schedule.

The Challenge:

Allowing dealership to remain open for business during construction, while meeting critical dates, which involved moving entire departments and inventory. In so doing, to add temporary trailers to accommodate the business needs. This required a critical and strategic staging plan that took into account the needs of the project, as well as the needs of the owner and staff. Success hinged on providing customers clear and easily understood directional signage throughout the facility and property to quickly and safely navigate the dealership whether for sales or service.

Safety was a critical concern and one to which the AutoBuilders’ team committed an exhaustive amount of time, effort and planning. The dealership’s location on one of the busiest roadways in the Northeast required special consideration and expert staging.

The Solution:

AutoBuilders developed a phasing plan in concert with the owner and CBRE to minimize operational disruption. The implementation plan included daily meetings and one-week look ahead orchestration of all project teams. Timing was crucial as the dealer faced potential financial penalties for unmet deadlines.

The Result:

A quality project completed as envisioned, on time and exceeding the owner’s expectations. No loss of business as a result of strategic staging throughout the entire project lifecycle.

What They Said:

“They pulled it off! I have to say, a group of true professionals. I have already recommended them to my friends.” - Ron Jelling, Dealer Principal

“Great damn job!!!! I’m very happy to hear how well the punch list walk-through went, both from the Architect’s perspective as well as the Dealer’s.” - Steve Butz, Owner Representative, CBRE

The AutoBuilders' Team:

Bob Rawe (Owner), Linda Barnette (Project Executive), Jerry Warner (VP Construction), Manny Lopez (VP Pre-construction and Estimating), Gerry Kreutzjans (Project Manager), Harry Wieshaar and Chuck Klehm (Superintendents), Sveta Pritsker (Project Administrator)